The series is based on several youtube videos. The youtube videos feature people rapping their order. It was only a matter of time until an advertising firm caught on to the growing trend.
I wonder how long advertising firms spend watching youtube videos trying to spot a new trend. I would certainly sign up for that job. This could be a sample job description:
- Watch viral videos on the world wide web
- Analyze video traffic
- Leverage traffic statistics to create innovative advertising ideas
- Stay fit mentally and physically enough to drive your rascal scooter to work as you will slowly become brain dead
- No life insurance will be provided
It would have been quite easy for Taco Bell to mess up on a commercial like this but in my opinion they nailed it.
"The Taco Bell Girl just owned you!"