PBS... The guy who critiques commercials watches PBS? Yes, it is true, I watch PBS. it gives me a needed break from all the advertising that fills the void between my ears. Moving on, I was on hulu and found a great show that airs on PBS that I would like you to watch.
The show is Scientific American Frontiers and is hosted by Alan Alda. In the posted episode is all about how our mind makes decisions. This reseach will soon infuse to all marketing and even product design.