McDonald's is trying to ride on the Harry Potter bandwagon with this commercial coming from DDB.
I may be a self proclaimed expert on the subject of commercials. It is a little hard for me to believe that McDonald's and DDB were not trying to tie a rope to a rising star. But when pictures are moving (and talking), and the music is almost an exact copy of the movies prior... The only thing missing from the little witch and warlock are wands, that would be edging to close to the copyright infringement.
Anyway, beyond the squabble about the Harry Potter undertones; We found the commercial very well done and fun to watch.