Orbitz.com has broken new ground by soliciting LGBT in their commercial.
The man on the far right is wearing a shirt with the Human Rights Campaign, HRC, logo. HRC is a leading civil rights activist group for LGBT.
After reading some of the comments left on Orbitz youtube channel, TCC was not surprized that Orbitz was getting praised for the small act of displaying a logo in their commercial and actually might be gaining market share of the LGBT demographic. Orbitz is certainly trying to gain buzz with the commercial.
We at The Commercial Critic would like to extend our condolenses to Micheal Jackson's family as we offer these two commercials featuring Micheal at his best.
A question was posed by one of our main contributors after viewing this commercial: Is Qwest trying to set a moral standard by the use of the word "wife?"
I mulled the question over for several hours before I could come up with a good answer. My thoughts are that Qwest communications used the word wife out of necessity for smooth dialogue and not to satisfy a moral objective regarding unwed mothers.
While researching the topic I stumbled across an interesting statistic regarding births and unwed mothers. The percentage of babies born to an unwed mother have risen to 39.7% in 2007 (as reported by National Center for Health Statistics). I was surprised to find that there were that many babies born out of wedlock. I digress from my research and return to the commercial at hand.
Regarding Qwest's commercial using the word wife it seems it was the only word appropriate to use to maintain the flow of the script. I could see using a broader term like "baby's mama" but it most likely throw off the flow. A term they could have used was maybe "expecting mother" but again it still messes with the flow. Qwest is more concerned with the flow of the commercial than stepping on a few unwed mothers' toes.
McDonald's is trying to ride on the Harry Potter bandwagon with this commercial coming from DDB.
I may be a self proclaimed expert on the subject of commercials. It is a little hard for me to believe that McDonald's and DDB were not trying to tie a rope to a rising star. But when pictures are moving (and talking), and the music is almost an exact copy of the movies prior... The only thing missing from the little witch and warlock are wands, that would be edging to close to the copyright infringement.
Anyway, beyond the squabble about the Harry Potter undertones; We found the commercial very well done and fun to watch.
